Healthtech development and innovation requires a lot of time, money, and human capital to execute effectively. Many industry players encounter challenges due to limited personnel, constrained budgets, or specialized knowledge required to navigate the multifaceted aspects of technology development.
Services
Expert/KOL Evaluation of Healthcare Opportunities
Identify relevant experts and conduct outreach
Create KOL preview document and interview guide
Conduct interviews and create summary of findings
Market Analysis
Understand the characteristics of the market including target patient populations, competitive landscape, and reimbursement landscape
Establish Internal Innovation Process
Create and implement innovation process that aligns with company goals
Creation of business plan and organization structure
Review & Prioritize Innovative Products
Identify high value innovations
Classify technologies by commercial potential
Create/Position New Healthcare Offerings
Identify commercialization pathway including regulatory and reimbursement considerations
Structure developmental milestones and budgeting requirements
Case Study
Unlocking Market Potential for Portfolio Technologies
Overview:
A large multinational component manufacturer with over $14 billion in annual revenue sought Wave’s support to identify market opportunities and unmet clinical needs for their portfolio technologies. These technologies spanned numerous indications and included devices for use with chronic conditions.
Wave Strategy’s Approach:
Wave conducted primary and secondary research to understand the competitive, regulatory, IP, and reimbursement landscape of select technologies. Focus groups and interviews with key opinion leaders were completed to understand the clinical unmet need as well as factors that will drive clinical and market adoption.
Outcomes:
Wave assisted in development of product specifications and created designs for technology improvements using market research feedback. Wave helped to identify developmental milestones for portfolio technologies including quality metrics, FDA market clearance pathway, and pilot/clinical studies.